Emmy's Organics Blog

Wednesday, December 22, 2010

Our Campaign



Hey Everyone! We have launched our very first campaign to raise money to re-brand Emmy's Organics. What a cool experience it has been so far. Ian's brother, Conor, recently used the "online campaign" method to raise money for his band (the makepeace brothers). They had so much success that we thought it would be a perfect idea to raise funds for this project we have been planning over the past two months. Conor was in town visiting to screen his film (may i be frank), and helped us create a great video with our pitch. Thank you, Conor!
I ask that you, too, contribute to our campaign. Click above, check out our pitch, watch the video and pick out some fun gifts you will receive in return for your donation.
We are loving that this has become a community project! Even if you can contribute $10, you will look at our fresh look and know that you were a part of that. Another way to help is to forward the campaign page to your friends and family. We are over 1/3 there and every contribution makes a difference. Every time we get one, we jump for joy!!
With all of these contributions coming in, it was a challenge to really receive them. Sometimes, as humans, it's not so easy to receive generosity or acknowledgement. Or, at that, make powerful requests of people. We have taken on receiving and requests and look what is showing up! Giving up all of the "im not worthy" conversations leaves us with gratitude, love and a fast forward on our project. All we had to do was ask! Where in your life could you make a request of someone and fully receive their contribution?? Please share on our blog!
What a dream we are living. Following our dreams with an incredible community behind us.
Thank you for being a part of it.
I love you,
Samantha




Thursday, December 16, 2010

The Macaroon Machine and Happy Winter





Hi Everyone!
Happy cold weather here in Ithaca. I am surprisingly enjoying the cold weather. There are so many fun challenges to keeping warm and I am finding them fun (I cant speak for Ian, who does not feel the same as me!). My diet has consisted of a lot of citrus, soup and root vegetables. Yesterday, we had our very first holiday party here at Emmy's Organics! I mean, every company should have a holiday party. Being that we are a three-person company, Ian, myself and our absolutely amazing packaging manager, Daniel, I had to plan something on the smaller side. I asked Mandy, of The Good Truck, here in Ithaca if she would make us a fabulous lunch of homemade corn tortillas and yummy vegan filling. I invited Ian's mother, Emmy of course, as she is our number one support person and Conor, Ian's brother, in town from California, who also gives us so much (surround sound in the kitchen!). What an awesome afternoon we had.
The biggest shift around here is that the macaroon machine works!! It has taken many months of trial and error, but we have finally gotten to where we need to be. The mold (shape of the macaroon) is not our original shape, so our macaroons will be looking quite different from now on. They are now like mini-hockey pucks! It's taken a little bit to get used to them, but I am slowly falling in love with them. They are much easier to pick up and have a nice clean shape to them. Even better is that our hands are now free from hours of scooping by hand. This is really creating sustainability in our business. It would be really hard to train someone else to scoop the way that we did, not to mention unhealthy. Now we are really ready for increased production. All we need is a kitchen employee, for one example. We had someone lined up to come in and start, but he had another job offer that worked better for him. It was kind of a bummer, but we are ready to find exactly who we need. I feel even more confident, now that the machine is working! I am attaching a picture of myself scooping (as a goodbye to the scoop!) as well as a picture of the new shape. Cant wait to hear what you think!
Today, we are working on a campaign that we are launching to raise money for our new branding and packaging design project. We have been working really hard to get all of the pieces together to get this moving and we have everything except the funds. Being that we took out a loan to pay for our macaroon machine, we are reaching out to our communities to help support this project. I will be sharing more about this project when our pitch video is completed and when we have all of the information in one place.
In the meantime, please check out our new online store we have some great holiday specials and a beautiful gift box that would make anyone so so happy!
Thank you as always for your continued support, we could not do this without you.
I love you,
Samantha