Emmy's Organics Blog

Tuesday, November 30, 2010

From The Kitchen!

Hello All!
Check out Ian holding that big scoop of coconut! Ha! Great picture. Today is the first day that we are opening our "showroom" space to the public as we are participating in Local First Ithaca's Local Lover's Challenge (more info below). This is the perfect opportunity for us to give the open showroom a shot.
One of the most important pieces of advice that I can give on starting your own business is to surround yourself with people who are specialists in areas that you are not. This is how you learn! Ian and I were getting really excited about the idea of a "store." What a fun project! Putting up walls, building shelves, displaying products (my favorite). But we never really stopped to think about what our main goal was. It wasnt until our accountant (a very important specialist!!) slowed us down. We have been working so hard to get our name out there and to build our brand. Putting a lot of time and energy into a retail space is not really what we want. Although the idea is very tempting and I love any excuse to be social, it would be counter productive on the road we are heading down right now. Who knows for the future.
For the time being, though, we are getting a little taste with the Local Lover's Challenge here in Ithaca. We will be open today through saturday 12-6pm. Please stop by! We have some really great stuff available.
Aside from the change of plans and our struggles with our macaroon machine (will post on this later!) I have been very excited about our new WEBSITE!!! What an awesome improvement from our old one. I am loving this new online presence. The most exciting part is the online store. I have been really happy putting together our new "Ultimate Gift Box" which includes an Emmy's Tote Bag! This is so fun for me, I love it! The bags were silkscreened by our friend and Ithaca Mogul, Jan Norman of Silk Oak. Check her stuff out, it is amazing.
There is a little snippet from the Emmy's Kitchen!! Please leave us a comment and tell us what you think of the new site! Also, check out the Local Lover's Challenge.
We love you.

Monday, November 15, 2010


Hi Everyone!
There is a series of changes happening for us at Emmy's. Lately, Ian and I have been realizing how much our special projects get pushed to the side because of our production. We have been reading this awesome book (which I recommend to anyone!) called the E Myth Revisited by Michael E. Gerber that has been an amazing inspiration. What we have been getting from it is that a lot of small businesses fail because the owners (or entrepreneurs) are spending too much of their time working as technicians (or macaroons makers, for us), rather than expanding their business. This is so true for us. Because we are making food for the majority of the day, all of our projects are done at night, they're rushed, don't get done on time, etc. We have a lot of stuff that we want to do!! So, we are in the process of hiring some amazing and supportive help in our kitchen.
Seeing the importance of these projects has allowed us to give a little more time for them over the past two weeks. We have been redesigning our website. Please check it out and give us some feedback! Especially check out the "where to buy" section. We have been collecting lists from our distributors of all of the stores they are selling to. Looking at that list is a huge acknowledgement of what we are creating. Thank you!!
We are also working on the front of our kitchen space because we will be opening a little Emmy's Boutique in the next two weeks (hopefully!). We have been receiving some awesome support on this, especially from our super talented and handy friends. Our friend Nick Gilbert is an amazing artist and builder. He created our very first Emmy's custom shelf for our local Co-op. We are taking that original shelf in our place and Nick is making a new one for the co-op. There is a photo above of him and his amazing shelf! We love it.
Our friend Colin Smith, contractor and song-writing extraordinaire, designed and built these amazing walls for our store that can fold in to themselves. This way, when the store is not open, we can let is all of the light from the front of the space. He is a genius! I got to go and pick out the wood. It looks awesome. You can get an idea from the picture above.
Ian has also designed some cool looking labels that we are using for some holiday bags. Look out for them on our website store. I will be announcing new stuff here on the blog.
Well that is a little peep into what's going on these days. I will be in touch soon!

Friday, November 5, 2010

New Kitchen Tour!!

Hi! Here is the tour of our new space! We have been here since August so we are pretty cozy and moved in. If you check out my older post with the other video tours, you can see the amazing progression that our business has gone through. Guess what? None of it could have happened with out you, our support. Please check it out and feel free to leave a comment! We love hearing from you.
Talk to you soon!