Emmy's Organics Blog

Tuesday, November 30, 2010

From The Kitchen!

Hello All!
Check out Ian holding that big scoop of coconut! Ha! Great picture. Today is the first day that we are opening our "showroom" space to the public as we are participating in Local First Ithaca's Local Lover's Challenge (more info below). This is the perfect opportunity for us to give the open showroom a shot.
One of the most important pieces of advice that I can give on starting your own business is to surround yourself with people who are specialists in areas that you are not. This is how you learn! Ian and I were getting really excited about the idea of a "store." What a fun project! Putting up walls, building shelves, displaying products (my favorite). But we never really stopped to think about what our main goal was. It wasnt until our accountant (a very important specialist!!) slowed us down. We have been working so hard to get our name out there and to build our brand. Putting a lot of time and energy into a retail space is not really what we want. Although the idea is very tempting and I love any excuse to be social, it would be counter productive on the road we are heading down right now. Who knows for the future.
For the time being, though, we are getting a little taste with the Local Lover's Challenge here in Ithaca. We will be open today through saturday 12-6pm. Please stop by! We have some really great stuff available.
Aside from the change of plans and our struggles with our macaroon machine (will post on this later!) I have been very excited about our new WEBSITE!!! What an awesome improvement from our old one. I am loving this new online presence. The most exciting part is the online store. I have been really happy putting together our new "Ultimate Gift Box" which includes an Emmy's Tote Bag! This is so fun for me, I love it! The bags were silkscreened by our friend and Ithaca Mogul, Jan Norman of Silk Oak. Check her stuff out, it is amazing.
There is a little snippet from the Emmy's Kitchen!! Please leave us a comment and tell us what you think of the new site! Also, check out the Local Lover's Challenge.
We love you.

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